Identical Idol

American Idol's Kellie Pickler was
compared to Jessica Simpson, but if
she wants to follow in Jess' fashion
|footsteps, she should never wear
the same look from head to toe again

Press Release  New - April 28, 2006

FIRE PARTNERS WITH STARSTYLE.COM

AFTER BEING FEATURED ON ‘AMERICAN IDOL’
Fans can now find the look of FIRE fashion on one of today’s
hottest style websites

Are you on Fire?

Blue Jean Baby



"As seen in May 1, 2006 TV Guide"

As seen on January 6, 2006 on ApparelNews.net  

Fire gets new showrooms & corporate office.

Press Release
 

FIRE SETS JUNIOR FASHIONS AFLAME WITH FRESHNESS

This hot brand provides the teen clothing market
with originality and excitement in design

Press Release

FIRE’S AGGRESSIVE EXPANSION IS BURNING A HOLE IN THE FASHION INDUSTRY

With new showrooms in NY and LA and a new 35,000 sq ft office space, this hot brand is scalding its competitors
 

 As seen in the October 2005 issue of ...    

FIRE MAKES IT'S MOVE


 

As seen in the December 18, 2003 issue of...  

FIRE BREAKS INTO DENIM